Jutland's biggest tourist attraction
In the 1950s, the village of Billund on the Jutland heath saw an industrial fairytale come true. The local wooden toy factory, LEGO – a contraction of Leg-Godt meaning play well', had started producing toys in the new medium, plastic. The LEGO System building…
Kirk in the kitchens
The director, Kirk Christiansen, had simply envisaged an open-air exhibition with a few LEGO houses, where a couple of employees would sell tickets, hot dogs and soft drinks to the visitors. But that vision started expanding and when LEGO hired senior decorator Arnold Boutrup from the Anva department store in Copenhagen, the project snowballed. From the very opening day in LEGOland in June 1968, the place was unbelievably busy. The visitors came streaming in, and Kirk Christiansen himself had to step in and run the restaurant while the marketing director and head of development were in the kitchen doing the dishes. The organisation was soon brought under control and after a few years Billund had become home to Denmark's second-largest tourist attraction, surpassed only by the Tivoli amusement park in Copenhagen.
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